Corporate Branding

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Research is everything. It’s your first and last name, as well as your food and bed, when you are creating a brand.

Research is the most important part of designing a logo, and branding as a whole. Logo design with strong branding focus can easily push the limits of a five-figure budget primarily due to extensive research.

Our client’s target audience will heavily influence the decisions we make and the direction your design goes towards. Understanding a company’s marketing strategy is as important as placing the keystone in a building foundation. Research encompasses everything from typography selection to presenting to a focus group.

Giving an identity a name and then giving the name a face. These are your bottom line goals when planning out your design. In that order. A strong name, with or without a mark, has to be recognizable without any taglines. It must carry weight of its own.

A strong logo, like a handsome face, does not tell you what’s inside; rather, it is a strong distinction amongst the masses, despite impersonation.

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